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La Josefina. Espíritu argentino
At Fuego Yámana we strive to create brands that are faithful to the company values and essence. This road we took with La Josefina, a textile company from Azul, Province of Buenos Aires.
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With a simple and classic aesthetic, highlighting the value of the product and its quality, we redesigned the brand La Josefina and its application guidelines, preserving some recognized elements of its identity.
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In the digital context, visual communication and photography were key elements to bring the brand proposition to life, in an easy to browse site that contains a detailed product catalogue where wholesalers can find all the information they require to aquire La Josefina products.
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