luleå

Believing that yoga is one of the forces that contributes to the change of consciousness for a better world, the brand brought us the name Lulea, a Swedish city where the Lule River flows.

Inspired by the creativity, introspection and aesthetics of the Scandinavian countries, we build the brand DNA knowing what the client wanted: an identity that communicates the essence of specialized clothing for this practice. Just as they seek balance through the union of organic forms, we worked on a logo that connotes a person in a position of meditation with a dawn of radiant sun that conveys truth, harmony, well-being, discipline and the ability to observe with a global vision.